Every day. Doesn't matter what kind — a text to your sphere, a call to a past customer, a door knock, an open house follow-up. Just do the 10-3-1. After 90 days of this, you have deals. Skip three days and you're starting over.
Auto-generated each morning from sphere + active leads + farming neighborhood. Each contact has a suggested script.
First deal scheduled to close July 12 ($485K · estimated GCI: $7,275 to team).
Most new agents close their first deal at day 60-90. You're ahead.
First deal in escrow already. Goal: 3 closings + 2 active listings by day 90.
The system prioritizes: (1) SOI contacts overdue based on tier cadence, (2) recent leads that need follow-up, (3) one farm-neighborhood activity per day, (4) anyone who mentioned a life event in past 6 months.
Your sphere is the single highest-ROI source of business as a new agent. 85% of first-year agents who closed 6+ deals worked their sphere systematically. The Launch Kit assigns each contact a tier and a cadence — you just follow the daily list.
| Contact | Tier | Relationship | Last contact | Status | Life event |
|---|---|---|---|---|---|
| Cousin (family) | T1 · family | Family · daughter age 22 | Today | On track | Daughter looking for apartment |
| Church friend | T1 · close | Church · 12 yrs | Today | On track | Husband mentioned bigger house |
| Open-house lead | T2 · met at OH | Open house · 1 wk ago | Today | Hot · qualified | Buying first home |
| Old coworker | T2 · ex-job | Old job · 8 yrs | 4 months ago | Overdue | Wife mentioned moving |
| Yoga friend | T3 · casual | Yoga class | 2 weeks ago | On track | Lawrenceville rental |
| Past client (co-agent) | T4 · past | Bought 5 yrs ago | 4 months ago | Overdue | 5-yr home anniversary |
| Sister-in-law | T1 · family | Family | Yesterday | On track | — |
| Past client · 1-yr anniversary | T4 · past | Bought via co-agent 1 yr ago | 3 months ago | On track | 1-yr home anniversary Jun 16 |
| 176 more contacts |
| Lead | Source | Type | Stage | Assigned | Next action |
|---|---|---|---|---|---|
| First-deal escrow | Sphere referral | Buyer · $485K | In escrow · closes Jul 12 | Agent A lead · B co | Walkthrough Jul 10 |
| Princeton 4bd buyer | Sphere · church-friend intro | Buyer · $650-800K | Touring | Agent A | Tour Wed 2 PM · 4 homes |
| Cash buyer · executive | Open house · Sun | Buyer · $700-900K · cash | Touring | Agent B | Showing Sat 11 AM |
| Open-house qualified | Open house last week | Buyer · $400-500K | Qualified · pre-approved | Agent A | Tour Wed 2 PM (combined) |
| FB lead | FB lead ad | Buyer · $350-450K | Qualified | Agent B | Schedule pre-approval call |
| Realtor.com lead | Realtor.com · paid | Buyer · $500K-700K | Qualified | Agent A | Confirm financing source |
| Hamilton ranch lead | FB Marketplace | Buyer · <$500K · Hamilton | New | Agent B | Today · call back |
| Market-report download | Realtor.com market report | Buyer · Hamilton | New | Agent A | Today · in-app msg back |
| FB lead #482 | FB lead ad | Unknown | New | Agent B | Qualification call |
| Listing presentation Tue | Sphere · mentor-referred | Listing · $580K est | Listing pres Tue | Both (co-list) | Prep listing pres Mon |
Personal site (template). Instagram + LinkedIn + Facebook business page. Email signature with bio + featured listings. Business cards ordered.
Personal site. Instagram-first (demo skews younger). Both sites cross-link as a team.
Shared landing page. Listing presentations branded with both names. Family-team angle is your differentiator.
Each week the system queues 5 posts based on: market updates, just-sold in your farm area, life-event prompts (anniversaries to past clients), educational content, and one personal/story post.
| Day | Channel | Type | Status |
|---|---|---|---|
| Mon | Instagram + FB | Just-sold reel · 14 Walnut St $612K | Scheduled · 7 PM |
| Tue | LinkedIn (Agent A) | Market article · "NJ inventory at 7-yr low" | Drafted |
| Wed | Instagram (Agent B) | Buyer tip · "what 'pre-approved' really means" | Needs photo |
| Thu | Facebook (team) | Open-house promo · Sunset Blvd Sat 12-3 | Scheduled |
| Fri | Instagram Stories | Behind-the-scenes · listing pres prep | Day-of capture |
A new realtor's biggest problem is invisibility. The Social Engine fixes that on autopilot: each week it generates 12-15 posts across your channels, schedules them, captures DMs and comments as leads, and gives your sphere a one-tap button to re-share. Goal: never go a day where someone in your network forgets you sell real estate now.
The engine builds a balanced mix: 30% listings, 25% market data, 20% educational, 15% personal/team, 10% sphere/community. Every post is editable before it ships.
| Date | Channel | Post | Type | Status |
|---|---|---|---|---|
| Sat Jun 7 · 9 AM | IG + FB | "Just sold · 14 Walnut · $612K · 4 over ask" | Just Sold | Live |
| Sat Jun 7 · 7 PM | IG Story | Open house Sunset Blvd reminder | Story | Scheduled |
| Sun Jun 8 · 11 AM | IG Reel | "Walk-through · 8 Sunset Blvd · live in 2 hrs" | Reel | Scheduled |
| Sun Jun 8 · 4 PM | IG Story | Open house live · "swipe up for next week's" | Story | Day-of capture |
| Mon Jun 9 · 8 AM | LinkedIn (A) | "NJ inventory at 7-year low — what it means for buyers" | Market | Drafted |
| Mon Jun 9 · 6 PM | IG carousel | "5 things to do BEFORE you get pre-approved" | Educational | Scheduled |
| Tue Jun 10 · 12 PM | FB + IG | "New listing coming Friday · 42 Maple Dr · sneak peek" | Coming Soon | Approve |
| Wed Jun 11 · 9 AM | IG Story (B) | "Day in the life · 4 tours today" behind-the-scenes | Story | Day-of capture |
| Wed Jun 11 · 5 PM | TikTok | "Things first-time buyers say · part 3" trend audio | Reel/Tok | Scheduled |
| Thu Jun 12 · 10 AM | FB | "This week in Mercer County · 14 sold / 22 new" | Market | Scheduled |
| Fri Jun 13 · 8 AM | IG + FB | "JUST LISTED · 42 Maple Dr · 4bd/3ba · $580K" | Just Listed | Scheduled |
| Fri Jun 13 · 3 PM | IG Reel | "42 Maple walkthrough · 60 sec" | Reel | Needs filming |
| Sat Jun 14 · 11 AM | FB + IG | "Open house TODAY · 42 Maple · 1-4 PM" | Event | Scheduled |
| Sun Jun 15 · 9 AM | LinkedIn (B) | "My first 30 days as a realtor · what I'd tell my past self" | Personal | Approve |
Pick a template, the engine fills it with your listing data, market data, or sphere/calendar context. Captions, hashtags, image overlays, and platform variants all generated.
Every new listing automatically generates a 2-week content arc. You shot the photos once — the engine spreads them across formats and channels so nothing is left on the table.
1. IG/FB carousel · 10 photos
2. Story sequence · 5 frames
3. LinkedIn announcement post
4. 60-sec walkthrough Reel
5. "Why this neighborhood" carousel
6. Kitchen-focused IG post
7. Open house event post
8. "Price reduced" or "Under contract"
9. Recap Reel + testimonial when closed
23 of your sphere are "amplifiers" — they re-share your posts when asked. The kit sends them a private link with a pre-written caption so it's a single tap.
Comment-to-DM bot for IG/FB. When someone comments a trigger word, they get an auto-DM and become a logged lead in the pipeline.
Cross-tag mortgage / insurance / staging partners — they reach their audience for you, and you reach yours for them. Each share doubles as a referral handshake.
Each new follower from your sphere = a free Tier-3 SOI contact. Engine auto-adds them with a tag so you can warm them over 90 days.
Use the "sold over ask" post stack in listing presentations the next week. Live social proof beats a pitch deck for a new agent.
Each post link is uniquely tagged. When a lead calls and says "I saw you on Insta," we know exactly which post triggered them — and double down on that format.
Top-performing posts (high comments/saves) become next month's mailer designs. Social validates the headline before you spend on print.
Best-performing weekly post becomes the headline of your sphere email — no separate content lift.
When someone in your sphere likes/comments on a post after 6 months silent — they get auto-flagged as "re-engaged · call this week."
When a FSBO posts their home on FB Marketplace, the engine auto-saves to a "for-the-conversion-call" list with their photos already pulled.
After every closing, the engine asks the client to leave a Google / Zillow / Realtor.com review AND posts the closing photo to your feed.
Posts that organically outperform their cohort get auto-promoted as paid ads at $20/day — letting the algorithm pick your best creative for you.
Meta blocks automatic posting to Facebook Groups (since 2024). The engine instead does three things on autopilot: (1) maintains a curated list of relevant groups with one-tap apply links, (2) generates ready-to-publish posts in EN / RU / UA matched to each group's rules and audience, (3) queues posts for your approval — one tap copies the post + opens the group in a new tab, you paste and click Post. Friction stays low; ban risk stays at zero.
Each card = one post for one group. Tap "Copy + Open Group" → post is copied to clipboard, group opens in new tab, you paste + click Post. Average 12 seconds per group.
Quick PSA — PHFA has 3 programs Bucks County buyers qualify for: Keystone Home Loan, Keystone Advantage Assistance (up to $6K toward DP/closing), and HFA Preferred. Income caps are higher than most realize ($120K+ for a family of 4). Happy to break down which fits your situation — DM me.
Многие думают, что без SSN дом купить нельзя — это не так. Есть программы ITIN-ипотеки: первый взнос 15-20%, ставка чуть выше обычной, но это реально. Помогу подобрать кредитора, который работает с нашими. Пишите в личку — расскажу пошагово, без обязательств.
Часто питають — у якому районі Bucks County найкращі школи? Топ-5 за рейтингом: Council Rock, Central Bucks, Pennridge, Neshaminy, Quakertown. У кожному є нюанси за податками та цінами на житло. Готовий зробити детальний розбір по вашому бюджету — пишіть.
Heads-up for neighbors — Bucks County property tax appeal window closes August 1. If your assessment looks high vs recent comps in your zip, you can save $1-3K/yr. The form is simple but the comp-pull is the trick. Happy to send neighbors a free comp report — comment "TAX" and I'll DM you.
В Bucks County налог на дом — один из самых высоких в штате (1.5-2.5% от стоимости в год). Но можно подать апелляцию до 1 августа и снизить. Сделаю бесплатный анализ — есть ли смысл подавать в вашем случае. Пишите в личку с адресом, отвечу в течение суток.
First-time buyers — please don't apply for any new credit (car loan, store card, even an Amex) in the 90 days before you get pre-approved. It tanks your score temporarily. Other 4 things: pull your credit report (free), stash 3 months of bank statements, document any large deposits, keep your job. Questions? Drop them in comments — I'll answer for free.
Часто спрашивают про школы для детей в PA. Топ-5 школьных округов Bucks County: Council Rock, Central Bucks, Pennridge, Neshaminy, Quakertown. У каждого свои налоги и цены на дома — от $450K до $850K за 4-комнатный. Сделаю табличку с разбором по бюджету — пишите.
Багато хто думає, що без SSN дім купити неможливо — це не так. Програма ITIN-іпотеки: перший внесок 15-20%, ставка трохи вища, але реально. Знаю кредиторів, які працюють з нашою спільнотою. Пишіть у приват — розберемо ваш випадок безкоштовно.
Quick market snapshot for neighbors: 23 homes sold + 31 new listings in Lower Bucks last week. Median sold price $612K (up 4% YoY). Inventory still tight but loosening from spring. If you're curious what your home is worth, happy to send a free CMA — comment "CMA" and I'll DM you.
Curated for Bucks County PA + Russian/Ukrainian community focus. Each group is tagged by audience + rules (self-promo allowed? value-add only? Realtor-Sunday?). The engine only queues posts that match each group's rules.
| Group | Lang | Members | Rules | Status | Action |
|---|---|---|---|---|---|
| Bucks County, PA - Buy, Sell, Trade | EN | 62K | Realtor Sunday | Joined | Open ↗ |
| Bucks County Real Estate (B&S) | EN | 14K | Allowed | Joined | Open ↗ |
| First Time Home Buyers PA | EN | 8.4K | Value-add OK | Joined | Open ↗ |
| PA Real Estate Investors | EN | 18K | No agent promo | Joined | Open ↗ |
| Doylestown PA Community | EN | 22K | Local biz Tuesdays | Joined | Open ↗ |
| Newtown PA Community | EN | 9.1K | Value-add OK | Joined | Open ↗ |
| Yardley / Langhorne Locals | EN | 11K | Value-add OK | Joined | Open ↗ |
| Levittown PA Community | EN | 16K | Local biz Tue | Pending | Apply ↗ |
| New Hope / Lambertville Locals | EN | 7.8K | Value-add OK | Joined | Open ↗ |
| Bucks County Moms | EN | 34K | No promo · admin DM | Pending | Apply ↗ |
| Русскоговорящие в Филадельфии | RU | 28K | Allowed | Joined | Open ↗ |
| Русские в Пенсильвании | RU | 9.2K | Allowed | Joined | Open ↗ |
| Русские мамы Филадельфии | RU | 6.1K | Value-add only | Joined | Open ↗ |
| Русский Нью-Йорк / Нью-Джерси | RU | 52K | Local services OK | Pending | Apply ↗ |
| Русская диаспора США | RU | 78K | Service-providers OK | Pending | Apply ↗ |
| Русские в Bucks County | RU | 1.4K | Allowed | Joined | Open ↗ |
| Українці у Філадельфії | UA | 14K | Allowed | Joined | Open ↗ |
| Ukrainian Community of Philadelphia | UA/EN | 22K | Allowed | Joined | Open ↗ |
| Українці в Пенсильванії | UA | 4.7K | Allowed | Joined | Open ↗ |
| Українська діаспора США | UA | 62K | Service-providers OK | Pending | Apply ↗ |
| Українські мами в США | UA | 18K | Value-add only | Pending | Apply ↗ |
| Українці NJ + NY + PA | UA | 11K | Allowed | Joined | Open ↗ |
| Russian-Speaking Real Estate USA | RU/EN | 4.1K | Realtor-focused | Joined | Open ↗ |
| Slavic Community of Tri-State | RU/UA/EN | 16K | Service-providers OK | Pending | Apply ↗ |
| 23 more groups · view full catalog |
11 groups pending admin approval. The engine auto-generates the "Why do you want to join?" answer for each (admins usually ask this). One tap to apply.
Per-group caps so you never look spammy. The engine enforces these automatically when queueing.
Engine refreshes the library weekly. New PA news, mortgage-rate updates, and seasonal topics auto-rotate in. You can also queue any library post manually to a group of your choice.
| Campaign | Platform | Audience | Spend / Mo | Leads | Status |
|---|---|---|---|---|---|
| Hamilton ranches <$500K | FB + IG | NJ · home-search · 25-55 | $200 | 12 | Performing |
| First-time buyers · NJ | FB + IG | Renters earning $80K+ · DP-saved lookalike | $200 | 7 | Performing |
| Princeton trade-ups | FB + IG | Princeton/Lawrenceville homeowners · 35-55 | $150 | 3 | Testing |
| Market report DL | Google Ads | NJ · "Hamilton homes for sale" · "Mercer market" | $150 | 2 | Tune |
| Realtor.com profile | Realtor.com | Hamilton + Lawrenceville ZIPs | $100 | 0 | Just started |
$800/mo is the right baseline for a new agent. Scale to $1,500/mo once you've closed 3 deals and have data.
Open House Operations
Digital sign-in (QR or NFC), follow-up cadence (Mon / Wed / Fri), pre-event neighbor mailer, post-event next-listing teaser.
- Digital sign-in via QR · no clipboard
- Auto-text follow-up Mon ("nice to meet you")
- Wed market update if they're searching
- Fri "here are 3 similar properties" if interested
- Pre-event mailer to 40-home radius
- Per-OH lead-conversion scoring
Appointment Calendar
Per-appointment prep checklists + auto-confirmation + post-meeting follow-up.
Market Intelligence
MLS-fed real-time inventory + median price + DOM + absorption rate per ZIP.
Script Library
Vetted scripts from top training programs (Mike Ferry, Tom Ferry, Buffini), adapted for NJ.
CE + Career Track
License renewal tracking + career-stage trainings + broker exam prep.
Family teams have a 2× higher first-year close rate than solo new agents — because the team can be in two places at once (showings + open house), and because referrals to one count for both. The Launch Kit handles lead routing + split tracking so neither agent feels like the other is taking the better leads.
New-Agent Reports
Numbers that matter when you're building. NOT vanity metrics.