F
Furniture House
Operator Cockpit · Mid-Market Retail
V
Owner
Today's Sales
$18,420
+22% vs same day last week
June MTD
$284,650
+11% vs May
Pending Deliveries
23
7 today · 16 next week
AI Chat (24h)
147
38 to follow up
AI Room Scene — top conversion feature
Try it
"Your living room, with our Ravenna sectional"

Customer uploads a photo of their living room. Our AI realistically places any sofa, sectional, or table from your inventory into that exact space — same lighting, same scale, same angle. Customers who try it convert at ~38% vs ~12% on standard product pages.

Today's priorities
All customers
RK
Rachel Kowalski — Ravenna sectional decision
Polish-speaking · 2 prior visits · financing pre-approved · ready to close today
$4,280
MC
Marcus & Claudia Diaz — bedroom set
Custom order · made-to-order · awaiting fabric selection
$6,920
JC
Jennifer Chen — designer purchase
Trade portal · designing condo on Cooper · sample request
$12,400
AS
Anna Sokolov — Russian-speaking inquiry
AI chat handled initial · 5pc bedroom set · needs in-person visit
~$5,800
Recent activity
$
Sale: Cortona sleeper sofa → The Bergmans
2 HRS AGO · $3,840 · DELIVERY TUE
A
AI Chat: handled inquiry in Polish · transferred to showroom
3 HRS AGO · KOWALSKI FAMILY
F
Financing approved: Snap → Rivera household
4 HRS AGO · $4,200 LIMIT
D
Delivery completed: dining set → Chen on Cooper
5 HRS AGO · NPS PROMPT SENT
5-star review on Google → Mark Williams
6 HRS AGO · AUTO-THANK SENT
Today's deliveries
Route map
9:30 AM · Chen residence — Cooper
DINING SET · DELIVERED · NPS SENT
11:00 AM · Williams family — Robbinsville
SECTIONAL · DELIVERED · 5-STAR REVIEW
1:00 PM · Bergmans — Princeton
SLEEPER SOFA · EN ROUTE · ETA 1:45
3
3:30 PM · The Adlers — Lawrenceville
BEDROOM SET · SCHEDULED
5
5:00 PM · Sokolov apartment — Trenton
RECLINER · SCHEDULED
Ravenna 3-Seat Sectional · Charcoal
110" · LH chaise · poly-blend · 7-year frame
$1,849
8 in stock
Cortona Convertible Sleeper · Ivory
88" · Queen sleeper · linen · 5-year
$1,640
3 in stock
Milano Modular · Stone Grey
100" · 3-piece · velvet · 7-year frame
$1,995
2 in stock — low
Toscana L-Shape · Slate Blue
96" · RH chaise · poly-blend · 5-year
$1,725
6 in stock
Verona Loft Sectional · Camel
94" · 2-piece · faux leather · 5-year
$1,495
11 in stock
Genoa Studio Sectional · Espresso
82" · LH chaise · linen-look · 5-year
$1,375
9 in stock
Bologna Compact Sectional · Navy
86" · 2-piece · cotton-poly · 7-year
$1,620
5 in stock
Padova Reversible Sectional · Greige
99" · reversible chaise · poly · 5-year
$1,889
4 in stock
Rivera household — $4,200 purchase
View customer

Applied 4 hours ago · 60-second decision via waterfall · approved with Snap Finance at $4,200 limit. No customer paperwork required — application pulled from prior visit notes + financing pre-screen.

Snap Finance
12-mo no interest · $4,200 limit
✓ Approved
Acima Lease-to-own
90-day same as cash
Skipped (snap approved first)
Affirm
3-36 mo
Skipped
Synchrony
Standard revolving
Skipped
Wells Fargo Furniture Card
Promotional terms
Skipped
Active applications (this week)
CustomerPurchaseApproved withLimitStatus
RiveraSectionalSnap Finance$4,200Closed
BergmansSleeper sofaWells Fargo$8,500Closed
The AdlersBedroom setSynchrony$12,000Closed
SokolovReclinerAcima L2O$1,800Closed
DiazCustom bedroom setSynchrony$7,500Pending fabric
KowalskiSectionalSnap$4,200Pre-approved
Today's Inquiries
147
38 to follow up
Conversion to Visit
22%
+8 pts vs no-AI
Languages (24h)
4
EN · ES · PL · RU
After-Hours Handling
61%
After 8pm or before 9am
Kowalski family · Polish-language inquiry
Polski
RK
Dzień dobry. Czy macie sekcyjną sofę w kolorze ciemnoszarym około 110 cali, w stylu nowoczesnym?
CUSTOMER · 14:22
Witam! Mamy kilka opcji w tym stylu. Najpopularniejsza to "Ravenna 3-Seat Sectional" w kolorze Charcoal — 110 cali, lewa szezlong, $1,849. Czy chciałaby Pani umówić wizytę w salonie, czy zobaczyć ją w swoim pokoju przez naszą funkcję AI Room?
AI · 14:22
AI
RK
AI Room brzmi ciekawie. Jak to działa?
CUSTOMER · 14:24
Wystarczy wgrać zdjęcie pokoju, a my w 30 sekund pokażemy Pani jak sofa Ravenna wygląda w Pani salonie — z tym samym oświetleniem i w tej samej skali. Tu link: [AI Room Scene]. Jeśli się spodoba, zarezerwuję dla Pani wizytę i opcję finansowania bez wpływu na credit score.
AI · 14:24
AI

→ CONVERTED TO SHOWROOM VISIT · APPT MON 4:30 PM · FINANCING PRE-APPROVED

After-hours queue (since 8pm)
AS
Anna Sokolov · Russian-language · bedroom set inquiry
9:14 PM · AI HANDLED · APPT BOOKED TUE 10 AM
MM
Maria Mendez · Spanish-language · sleeper sofa for studio apt
9:47 PM · AI HANDLED · LINK TO CORTONA SENT
JT
James Thomas · English · custom order question
10:22 PM · AI ESCALATED · HUMAN FOLLOWUP MORNING
EW
Eric W. · English · price match request from Wayfair
11:08 PM · AI HANDLED · MATCHED W/ FREE DELIVERY
PK
Pawel K. · Polish · designer/trade inquiry
12:33 AM · AI ROUTED · TRADE FORM SENT
Today's Visitors
84
+12 vs same day LW
Conversion Rate
22%
18 sales / 84 visitors
Avg Ticket
$1,023
+8% MoM
Returning Visitors
19
23% of today's traffic
Live floor — who's on the showroom right now
Refresh
Returning visitor — 3rd visit · Living section, looking at Milano modular
23 MIN ON FLOOR · MARIA ASSIGNED
N
New visitor · 2 people, possibly couple · Sectionals area
11 MIN ON FLOOR · CARLOS APPROACHED
N
New visitor · solo · Bedroom + custom corner
7 MIN ON FLOOR · NOT YET APPROACHED
Returning — designer (Jennifer Chen) · Picking samples for Cooper
JUST ARRIVED · TRADE TIER · OWNER GREETING
N
New visitor · Family of 4 · Kids playing in dining room display
18 MIN ON FLOOR · YOLANDA TRACKING
Hot zones today (heat map · placeholder)
Floor traffic heat · last 7 days
Sectionals
412 dwells · highest traffic
Bedroom
287 dwells
Dining
194 dwells
Accents
128 dwells
Rugs
102 dwells
Outdoor
61 dwells
Salesperson scorecard — today
SalespersonApproachesSalesAvg ticketConversionRevenue
Maria145$1,42036%$7,100
Carlos114$1,09036%$4,360
Yolanda93$1,82033%$5,460
Diego82$75025%$1,500
Floor avg10.53.5$1,27532%$4,605
CustomerPieceStageFabricValuePromised
DiazKing bedroom set · oakFabric selectionPending$6,920July 20
BergmansCustom sectional · L-shape 130"CAD reviewVelvet · stone$4,250July 14
WilliamsDining table · 96" walnutManufacturing$3,180July 28
AdlerCustom bookshelf · floor-to-ceilingManufacturing$5,800August 4
PatelSectional · 4-piece modularAwaiting fabric inBoucle · cream$8,420August 11
ChenDesigner commission · ottoman pairIn productionPerformance velvet$2,400July 18
RobinsonHeadboard · custom upholsteredReady for deliveryLinen · navy$1,650
O'BrienCustom recliner pairManufacturingTop-grain leather$3,990July 25
KohnBuilt-in entertainment unitCAD review$7,200August 30
Total Households
4,228
+38 this month
Active (90 days)
462
11% conversion to repeat
VIP Tier
68
$5K+ lifetime · 38% revenue
Languages Served
4
EN · ES · PL · RU
HouseholdTierLifetimeLast visitLanguageOpen opportunity
The Bergmans · Princeton VIP $48,400 Today · delivery EN Custom sectional in CAD review
Jennifer Chen · Cooper (designer) Trade $184,200 ytd Today · delivery EN Cooper condo project · 3 pieces pending
Williams family · Robbinsville VIP $36,800 Today · delivered + reviewed EN Dining table in production
Rivera household A $8,420 4 hrs ago · Snap approval ES Sectional pickup tomorrow
Kowalski family A $0 (new) 3 hrs ago · AI chat PL Ravenna sectional · Monday 4:30 appt
Anna Sokolov A $0 (new) Last night · AI chat RU 5pc bedroom set · Tuesday 10 AM
Marcus & Claudia Diaz A $2,400 Last week ES Custom bedroom set · fabric pending
The Adlers · Lawrenceville VIP $22,600 Yesterday · delivery scheduled EN Bedroom set delivery today 3:30 PM
Patel household A $8,420 2 weeks ago EN Boucle sectional · awaiting fabric
Active Trade Accounts
23
+4 onboarded this quarter
B2B Revenue YTD
$284K
22% of total store revenue
Avg. Trade Order
$8,400
vs $1,840 retail
Wholesale Discount
20%
Locked tier · Net-30 terms
Designer / FirmSpecialtyYTD spendOpen projectsNet terms
Jennifer Chen Design Residential · modern $48,200 3 (Cooper condo, Princeton renovation) Net-30 · good
Roma Staging Group Real estate staging $62,800 7 active properties Net-30 · good
Kowalska Interiors Residential · traditional · Polish-speaking $34,500 2 Net-30 · good
The Brook Group Restaurant + boutique hospitality $28,400 1 (new café space) Net-30 · good
Estate Realty + Co. High-end residential staging $22,800 4 listings Net-30 · slow paying
Volkov Design Studio Custom residential · Russian-speaking $18,600 1 Net-30 · good
Hamilton Realtors Group Realtor co-op buys $14,200 3 Net-30 · good
Tearsheet generator

Designers need spec PDFs to show their clients. Generate a branded tearsheet for any piece in one click — fabric details, dimensions, lead time, designer-tier pricing.

Auto-branded with designer's firm name on cover
CO-BRANDED · WHITE-GLOVE
Trade pricing visible (designer cost + suggested retail to their client)
PROTECTS DESIGNER MARGIN
Multi-piece roomboard PDF for project pitches
EX: WHOLE LIVING ROOM IN ONE DOC
Swatch ordering — free + tracked

Trade accounts request fabric samples directly through portal. We ship same-day. Tracking + reorder reminders.

14
14 swatch requests this week
AVG 4 SWATCHES PER REQUEST
$
Swatch-to-order conversion: 34%
CHEAPEST MARKETING IN THE BUSINESS
Auto-follow-up 14 days after swatches received
"DECISION ON THE BOUCLE?"
Today
5 stops
87 mi · 4 hrs
This Week
23
4-star avg post-delivery NPS
Damage Rate
0.8%
Industry avg: 2.4%
On-Time
94%
±15 min of promised window
Today's route — local area
Open driver app
Route map · 5 stops · 87 mi · 4 hrs · driver Jose · van #2
9:30 AM
Chen residence · Cooper
Dining set
✓ Delivered
5-star
11:00 AM
Williams · Robbinsville
Sectional
✓ Delivered
5-star
1:00 PM
Bergmans · Princeton
Cortona sleeper
→ En route · ETA 1:45
3:30 PM
The Adlers · Lawrenceville
Bedroom set
Scheduled · text sent
5:00 PM
Sokolov · Trenton
Recliner
Scheduled · text sent
Customer-side tracking

Customer gets a tracking link the night before. Driver app pushes live ETA + photo proof of delivery + electronic signature capture.

Night-before reminder text: "Tomorrow 1-3 PM"
REDUCES NO-ONE-HOME RATE BY 60%
30-min-out alert: "Driver is on the way"
CUSTOMER PREPS THE ROOM
📷
Photo proof + signature on delivery
DAMAGE-CLAIM EVIDENCE · INSURANCE PROTECTION
Post-delivery NPS automation

Auto-text 24 hrs after delivery: "How was your experience?" 5-star → review prompt (Google/Yelp). 1-4 star → private resolution thread.

5-star this week: 19 → 7 posted to Google
37% PUBLIC-REVIEW CONVERSION
4-star this week: 3 → all addressed personally
FIXED BEFORE PUBLIC POST
!
1 damage report → photo evidence → replacement scheduled
CUSTOMER COMPED REPAIR-LEVEL SERVICE

Multi-Channel Marketing

AI-generated content, scheduled posting, and conversion-tracked promotions across every channel that drives furniture traffic.

  • AI Room Scene-as-content engine (your inventory in different rooms)
  • Instagram + Facebook Shopping integration
  • Pinterest auto-pinning (huge for furniture)
  • TikTok Shopping
  • Email newsletter to customer database (segmented by language, interest)
  • Loyalty program (return-customer discount, refer-a-friend)
  • Per-channel ROI reporting

Review Management

Capture every positive moment, address every negative one, and surface aggregate sentiment trends.

  • Auto-prompt after delivery (24h delay, NPS-style)
  • 5-star routing → Google / Yelp public posting
  • Sub-5-star → private resolution flow (don't lose them)
  • Cross-platform review aggregation (Google, Yelp, FB, BBB)
  • Sentiment analysis on themes (delivery, quality, financing, service)
  • Negative-review alert with rapid response template

Business Reporting

The numbers that matter for furniture retail: revenue, margin, traffic, conversion, inventory turn, and customer LTV.

  • Monthly revenue by category (sofas / bedroom / dining / accessories / custom)
  • Salesperson scorecard (units, $, attach rate, returns)
  • Financing mix (cash / Snap / Acima / Affirm / Wells)
  • Inventory aging (SKUs in stock > 90 days)
  • Delivery margin (cost of getting it to customer vs gross)
  • Customer LTV cohorts (first visit by year/quarter)
  • QuickBooks-synced P&L

↘ Shared engine — sourced from the Audit Practice cockpit · adapted for retail

Sales Tax Due
$18,420
Filing due July 20
1099 Vendors
23
All on track for Jan filing
States with Nexus
4
NJ + NY + PA + DE
Use Tax (online)
$2,840
From out-of-state vendor purchases
Sales tax — current period
Detail by state
StatePeriodTaxable SalesTax RateTax DueFiling DueStatus
New JerseyJune 2026$162,4006.625%$10,759July 20In prep
New YorkJune 2026$84,200varies 4-8.875%$5,840July 22In prep
PennsylvaniaJune 2026$18,6006%$1,116July 20In prep
DelawareJune 2026$8,2000% (no sales tax)$0No filing
Quarterly total$273,400$17,715
1099 vendor tracking — current year

Every contractor / designer / freelancer who earned over $600 this year. Auto-tracks YTD, generates 1099-NEC and 1099-MISC in January.

JC
Jennifer Chen Design · 1099-NEC · $48,200 YTD
DESIGNER · W-9 ON FILE · TIN VERIFIED
RS
Roma Staging Group · 1099-NEC · $62,800 YTD
STAGING · W-9 ON FILE · TIN VERIFIED
JD
Jose Delivery Service · 1099-NEC · $42,500 YTD
DELIVERY DRIVER · W-9 ON FILE
!
3 vendors missing W-9
SURFACE BLOCK · PAYMENT HELD UNTIL COLLECTED
Multi-state nexus tracking

Triggers automatically when you cross a state's economic nexus threshold (revenue + transactions). Surfaces compliance risk before it becomes audit risk.

New Jersey · home state · always required
CERTIFICATE OF AUTHORITY ACTIVE
New York · threshold crossed Jan 2025
$500K + 100 TXN OVER 4 QUARTERS
Pennsylvania · threshold crossed Mar 2025
$100K OR 200 TXN OVER 12 MONTHS
Delaware · 89% to threshold
PROJECTED TO HIT JUL 2026 · PREPARE TO REGISTER
Connecticut, Maryland, Virginia — under threshold
MONITORING · NO ACTION NEEDED

↘ Shared engine — sourced from the Audit Practice cockpit · adapted for retail document handling

Awaiting review
DocumentSourceTypeLinked toReceivedAction
Custom-Order-Diaz-Bedroom.pdfCustomer emailCustom order specDiaz custom · $6,9202h agoAuto-parsed → order
Fabric-COA-Boucle-Cream.pdfSupplierFabric certificationPatel sectional4h agoAuto-attached
Designer-Agreement-Chen-Cooper.pdfDesignerTrade contractJennifer Chen DesignYesterdayNeeds signature
Insurance-COI-RoyalLeasing.pdfInsurance carrierCertificate of InsuranceDelivery vehicleYesterdayFiled
WarrantyClaim-Bergmans-Sectional.pdfCustomerWarranty claimBergmans · sectional2 days agoPending review
1099-W9-NewDriver.pdfHRNew contractor W-91099 tracker3 days agoTIN verified

↘ Shared engine — sourced from the Diamond Atelier cockpit · adapted for furniture moments (move-in, anniversary, renovation, new-baby)

Next 30 days — outreach triggers
Full calendar
DateHouseholdEventRecommendationBudgetAction
Jun 14The Bergmans5-year house anniversaryRefresh outdoor set (originally bought 2021)$2-4KReach out this week
Jun 22The WilliamsNew baby (registered)Nursery glider + crib · staff handled it last week$1,800Done
Jul 5The AdlersMarina's 60th birthdayAccent chair (she's commented on the Eames style 3x)$1-2KReach out by Jun 21
Jul 14The Diaz family30th wedding anniversaryRefresh bedroom set (their custom is in production)In flightIn production
Jul 28Sokolov apartment1-year apartment anniversary"Year-in" review — what else does the space need?~$1K avgReach out by Jul 14
Aug 8Cooper renovationRenovation done (per designer)Final styling pieces · accent + dining lighting$3-5KCoordinate w/ designer
Event sources we track
📅
Customer-provided anniversaries + birthdays
CAPTURED AT FIRST PURCHASE · OPT-IN
🏠
Move-in dates (public record + customer-provided)
1-YEAR, 5-YEAR, 10-YEAR ANNIVERSARIES TRIGGER REFRESH
👶
Life events: new baby, new pet, wedding, divorce
REGISTRY DATA · SOCIAL SIGNALS · CUSTOMER-VOLUNTEERED
🔨
Renovation completion (designer + permit data)
FINAL-STYLING WINDOW = HIGHEST CONVERSION
Conversion data (past 12 mo)

Milestone-driven outreach converts at 31% — vs 4% for general promotional emails. Average milestone purchase: $1,840.

💍
Wedding anniversary: 42% convert
HIGHEST · USUALLY UPGRADE OR ADD ROOM
👶
New baby: 38% convert
SPECIFIC PURCHASE (NURSERY) · TIME-CRITICAL
🏠
Move-in / renovation: 36% convert
BUDGET HIGH · COMPLETE-ROOM PURCHASES
🎂
Birthday: 24% convert
SPOUSAL PURCHASE FOR ANOTHER

↘ Shared engine — sourced from the Diamond Atelier cockpit · adapted for furniture display pieces, staging loans, designer try-outs

Memo #Designer/StagerPieceValueDays outStatusNext touch
M-2026-0042Jennifer Chen DesignBergamo accent chair pair · cognac leather$3,2004ActiveCooper condo install Thu
M-2026-0041Roma Staging Group3-piece dining set · walnut · staging$8,40012ActiveHouse goes on market Sat
M-2026-0040Estate RealtySectional + accent set · 4 pieces$12,800182-week checkCall today · listing went pending
M-2026-0039Volkov DesignVelvet bench + ottoman$1,84022Risk · 30-dayDecision or return Tue
M-2026-0038Kowalska InteriorsBoucle accent chair · ivory$1,4206ActiveClient revealing Friday
M-2026-0037Hamilton Realtors GroupFloor-model living set · staging$28,40014Active · 4 listingsRotation OK · weekly check
Memo cadence engine

Every display piece out to a designer or stager gets an automatic follow-up rhythm based on the relationship tier. The system handles the timing; you handle the conversation.

7
Day 7 — soft check-in (email + photo refresh from designer)
AUTO · UNLESS DESIGNER INITIATES SOONER
14
Day 14 — phone call: "is the staging working? want to swap?"
SURFACES IN DASHBOARD
30
Day 30 — risk flag: decision or return
PROTECTS YOUR INVENTORY EXPOSURE · OVERRIDE FOR LONG STAGING JOBS